Svenska Turistgalan 2010The Swedish Travel and Tourism Gala
The Swedish Travel and Tourism Gala
Theme: Evolution 2020
Moderator: Joachim Vogel
09:00 a.m. – 10:00 a.m. Registration and coffee
10:00 a.m. ”Successful tourism activities: lessons for Sweden?”
Thanda Private Game Reserve has received the World Travel Award as Africa’s “Best luxury lodge” and has been acknowledged “the worlds’ leading luxury lodge”. Which are the success factors? What can Sweden learn from this venture and develop similar initiatives?
Dan Olof Olofsson, founder and owner of Thanda Private Game Reserve.
Challenge old thought patterns and get inspired by creative, entrepreunerial ideas in the tourism industry!
10:20 a.m. “Which are the competitive advantages in the global tourism industry?”
The latest Global Travel & Tourism Competetiveness Report 2011 shows that Sweden is ranked the fifth most competitive country within this area. How should Sweden act further on to maintain a successful tourism industry? Which are the key factors to drive a successful tourism industry and which are the future needs? Alain Dupeyras, Head of Tourism, OECD, Organisation for Economic Co-operation and Development. OECD is working with issues on what is driving economic, social and environmental change.
Learn more about Sweden’s potential as a leading country within tourism and how we can become even better!
10:40 a.m.“The significance of tourism as a trigger for economic growth”.
The economic crisis has further highlighted the importance of finding industries with economic growth potential. Tourism plays a significant part in lifting many of the worlds’ afflicted economies. Taleb Rifai, General Secretary World Tourist Organization, WTO
See the big picture: the tourism industry as a growth engine in our economy and globally!
11: 00 a.m. Performance artist
11:10 a.m. “Sweden in the world – the world in Sweden”
The globalization means that Sweden has become more and more dependent on other countries. How does the world regard Sweden? What attracts and what deters?
Jan Eliasson, Ambassador and former Foreign Minister.
Learn how to best take advantage of the distinctly “Swedish” and how to avoid cultural mistakes!
11:30 a.m. Panel discussing the tourism sector of tomorrow. What challenges are we facing in the future? The panel consists of Dan Olof Olofsson, Taleb Rifai, Thea Chiesa and Jan Eliasson.
11:50 a.m. Price ceremony Stora Turismpriset
12:00 Lunch and exhibition
1.15-3:00 p.m. Digital opportunities
Follow a journey into digital opportunities where TRIP with SIME, Europe’ s leading event for digital business, looks into new business opportunities, interesting case studies and a digital future that changes the travel industry fundamentally.
Ola Ahlvarsson, international serial entrepreneur, investor and founder of SIME together with Martin Ingeström, CEO Universal Music Publishing, Fredrik Lehman, Travel industry marketer online and the world hacker Pablos Holman.
Meet some of the digital world stars showing you a range of exciting business opportunities!
13:30-14:10”What is happening to the tourism industry when the world is going digital?”
Martin Ingeström, Nordic CEO Universal Music Publishing, tells us more about the dramatically changed music industry and which the learnings are from this digital revolution. ”The journey begins on the net, but how do you gain confidence from the consumer?” Fredrik Lehman, Sales Manager Aftonbladet, one of Sweden’s most experienced travel industry marketer online.
14:10-14:45 Innovation stretching the boarders of imagination
Pablos Holman, world hacker. Curious and without any inhibitions he’ll hack himself into our hotel rooms, shoot down mosquitos in the north of Sweden with laser, solve the climate threat and teach us that innovation always starts with the same question: wouldn’t it be cool if….
14:45-15:00 From Sweden to the world – how to reach your global target group without leaving the office
Ola Ahlvarsson and his friends.
15.00 Coffee and exhibition
15:30-16:30 ”The tourist consumer 2020”
Tourism is Sweden’s new basic industry. According to the tourist industry’s prognosis the turnover from tourism will double its value until 2020. But what will happen in our changeable world in 10 years? The prognosis is positive, but how will we get there? Communication with our future consumers is crucial in order for us to succeed. It is very much about investing in the quality and the availability that international visitors demand and trying to understand the needs of the future consumer.
Speakers from SIME, Cybercom, Aon and the General Secretarys from the National Property Board Sweden and the Swedish Agency for Economic and Regional Growth will take you on an exciting journey into the future.
The sessions are presented below:
15:30 – 15:50 “How to communicate digitally with your customers”
Internet has during the last decade become the most important channel in our communication with clients and consumers. The development is rapid and it is more about a revolution than an evolution. Adam Hassan from Cybercom Internet Service, one of Sweden’s digital bureaus, gives you advice on how your company can make better use the opportunities presented in the digital channels.
Learn to understand how digital behaviour controls consumption
15:50 – 16:00 ”Rain and cold can be turned into an advantage”
Already 2013 most of our tourists will come from abroad. Their behavior and demands affects our tourist facilities There is an increasing demand of different types of insurances, for the tourists to feel safe. The tourism industry is a major growth industry in Sweden, but our cold climate can be a reason why tourists do not come here during the summer. But this fact can actually be turned into an advantage…Malin Kahl Lagergren, Senior Client Director is interviewed by the moderator Joachim Vogel.
Listen to how increasing demands from foreign visitors creates new consumer needs!
16:00-16:10 ”Satisfied consumers the key to sustainable growth”
West Sweden Tourist Board is developing a model for an integrated quality and sustainability system for the tourism sector in Sweden. The purpose is to get more satisfied guests, more profitable companies and a society which can prosper from tourism. The method builds on the quality assurance system of Scotland and New Zealand. Christian Åberg from the West Sweden Tourist Board, presents the basics of the system, Robert Cullen from VisitScotland tells us more about the testing procedure of companies and Michael Ahlerup, CEO at Astrid Lindgrens Värld shares his experiences from being tested.
Realise how your tourism facility can be quality assured and hence become more profitable!
16:10 – 16:30 Hur når vi visonen 2020?
The moderator of the day, Joachim Vogel, interviews representatives from among all the National Property Board Sweden, about the steps that will take us to our vision 2020.
16:30 Price ceremony TRIP Award
16:50-18:00 Intro Expo and mingle
GALA NIGHT
19:30 Drinks & mingle
20:00 Dinner
21:30 Price ceremony
International TRIP Global Award is rewarded to ”The best experience in Sweden”. Lena Adelsohn Liljeroth, Minister of Culture from the Ministry of Culture in Sweden is handing out the reward.
22:30 Mingle and entertainment with Soul Train
01:00 Round up
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